European Commission Proposes Sweeping Changes to A.I. And Privacy Policies ⇥ theguardian.com
Jennifer Rankin, the Guardian:
The European Commission has been accused of “a massive rollback” of the EU’s digital rules after announcing proposals to delay central parts of the Artificial Intelligence Act and water down its landmark data protection regulation.
If agreed, the changes would make it easier for tech firms to use personal data to train AI models without asking for consent, and try to end “cookie banner fatigue” by reducing the number times internet users have to give their permission to being tracked on the internet.
If you are annoyed about cookie banners, get ready to have that dialled back — maybe, a bit. The proposed changes will allow users to set their cookie preference in their web browser. But media companies will be free to ignore those automatic signals and ask for your permission to set cookies anyway. Also, the circumstances under which consent is not required will be broadened, but websites will still need to ask before using cookies for targeted advertising. Oh, and consent is still required by laws elsewhere and, until policies are harmonized around the world, consent banners are here to stay. Even if everyone copies the proposed changes for the E.U., you will still see a lot of these banners if you spend a lot of time reading news.
I think relying on individual consent is ridiculous. If that is the best we can do, instead of outlawing creepy and privacy-hostile behaviour in its entirety, then a browser preference seems fine. It is too bad the Do Not Track standard, originally proposed by the U.S. FTC, was not mandatory for advertisers to follow, and that its replacement is not well supported either. Maybe this is the legislative push it needs.
My knee-jerk reaction to the weakening of A.I. regulation is that it is yet more evidence of a corporate-influenced race to the bottom. This is overly simplistic, however. It is true that A.I. companies in the U.S. love the country’s relatively lax regulatory environment, though it is apparently not lax enough. But the other country leading the charge on A.I. is heavily-regulated China which is, perhaps, a special case.
The E.U.’s proposal seems to be a compromise position for an industry that does not want to compromise. It just wants to ingest everything, explore what it can generate without constraint, and be completely insulated from the consequences. So I am skeptical these changes will move the needle on whether the E.U. can become an A.I. powerhouse any more than its current policies. That is not a knock against the E.U. specifically; all of the non-U.S. countries, including mine, are struggling to get their sweet piece of the trillion-dollar pie. I suspect the reason the money cannon has not been pointed at us has less to do with regulation, or culture, or geography. I bet it is more likely the same reason as why investment banking lives in places like New York and London and not, say, in small towns scattered across the Canadian Shield.

